As consumers become more savvy with their smartphones it’s quite common these days to see them clicking and scanning bar codes or QR codes looking for special coupon offers or to compare prices as they shop. So it makes sense that retailers and businesses are rushing to adopt these contemporary marketing and merchandising tools, yes?
Well actually the answer is NO.
Sadly most of them have not actually figured out that they are loosing potential sales to their competitors and those that have adopted this tools have not made their resulting webpages mobile friendly.
So as a result consumers are left squinting at their tiny smartphone screens trying desperately to resize them and shrink the page so it fits on the screen – but then it cannot be read at all, so what is the point.
Well the point is that there must be a mobile version of the resulting webpage that can easily be viewed and acted upon. It was only recently in the last few weeks that PayPal finally got around to optimising their website for mobile devices, until then it was almost impossible to navigate around a tiny screen entering usernames and passwords.
First One On builds mobile apps and websites for clients and provides easily accessible platforms for retailers and business to tap into the mobile consumers’ needs.
For instance, the retailer or business now has the ability to steer the consumer to a specific offer page or even instruct them to do something which result in a purchase. Imagine the power of being able to influence the consumer to buy your product or service almost immediately and most certainly 24/7.
