In today’s small business market, having a web site presence is of the utmost importance. However, did you know that most website owners do not give much priority to search engine optimization (SEO)? Furthermore, did you know that many webmasters, don’t even run their spell checker for spelling and grammar errors?
No matter if you outsource or do the SEO process in-house, the world of search engine optimization is so ever changing. Search engine algorithms are hard to understand and getting one’s site to rank in them can be difficult and very time consuming. The SEO process must start with the proper use of spelling and grammar, using a well formed writing format. This is necessary if you desire to be on top of your SEO when dealing with the top three search engines such as #1 Google, #2 Yahoo, and #3 MSN.
As a small business owner concerned about traffic generation & search engine optimization, what does this actually mean for you?
Basically, you need to avoid simple things, which can potentially drive web traffic away from your website. Things as misspelled words, improper grammar, run-on sentences, and drawn-out paragraphs will not rank well in the search engines.
– – Grammar tips to drive web traffic towards your website: – –
* Run a grammar and spell checker on all web content which is to be posted. Misspelled words and incorrect grammar are unprofessional and frustrating for the readers. It is difficult to be taken seriously when there are grammar and spelling issues in your work because it shows that you didn’t take the proper time to present quality content.
* Look at purchasing Grammar software such as WhiteSmoke. WhiteSmoke will check for the most common spelling and grammar errors.
* View free internet sources and newspaper articles to get ideas for proper grammar and sentence/paragraph structure. The resources are out there for anybody to use, it just takes the time to research it. It would be smart to even have a known colleague or friend simply proof-read your articles and provide feedback.
* Reading your article out loud, is a must. Anything that you write should flow smoothly. If you read it out loud and find places where you had to stop, slow down, and/or read it again, you need to reword it.
These tips are simple, yet misspelled words and improper grammar are common mistakes we all make. The web traffic should be driving towards your site, not away from it.
