It has become an almost weekly occurrence with news leaking out of Google about another algorithm change that is going to affect the ranking of pages – we start expecting, dreading, dreaming, hoping that the latest round of possible changes will not have such a huge impact on the search ability of our websites across the globe.
During 2012 we have seen many large scale changes as well as many weekly tweaks to the way that search is being refined and some websites have been toppled off of the top of searches because they were not built on solid foundations and had tried to either manipulate Google’s search criteria or had employed other underhanded dishonest methods to appear at the top of a search..
As SEO experts First One On is constantly trying to deliver honest, true value to our client website content – just as Google would expect every respectable search marketing company to follow their quality guidelines and yet there are those among us who doubt that all of these so called improvements (algorithm changes) to clean-up search and make it a thing of true value actually make any difference.
What we all have to understand is that Google is the defacto search mechanism of the world and as such the quality and value of that search must be 100% pure, honest and real. The searcher wants to find the answer to their search question quickly and also wants to ensure that when they click on the link in the search result that they are taken to the page that contains the answer – not some random page where they have to search within the page or other webpages for the answer.
So what Google is doing now is really getting better at examining the actual content of the page and assessing whether or not the content meets the searchers criteria in the first place. Therefore the content must be completely unique, present high quality valued commentary, data or specifications that relate specifically to what the page is about and not copied from another website. If data is copied from another website it should only be technical data that cannot be rewritten and should always be referenced as to where it came from.
There should be no doubt at all that what Google is doing is completely right and they will continue to make changes both large and small to continuously improve the value of search. As SEO experts we should embrace these changes as it only serves to better our client’s content being found at the top of a Google search.
