It seems like every business owner in the world wants to use Social Media Marketing and SEO to help get their business found online, get traffic and generate leads. Whether it’s a home based business, online business or a traditional brick and mortar business, they are looking for ways to generate more business online.
The problem is that most business owners don’t know or realize that traffic generation online is more than just posting status updates and keyword stuffing their blog posts. In fact those are probably the worst things you can do. When you constantly post self promoting status updates and tweets, you look spammy and your fans, friends and followers will just simply ignore your message and you you suffer from “ad blindness”.
You also have to be careful about old SEO techniques like keyword stuffing, purchasing backlinks, and creating backlinks on non-relevant sites. With all the recent changes to the search engines algorithms, these tactics no longer work, and if you are suspected of trying to manipulate the search engines, your site will lose rankings and could be de-indexed altogether. These methods worked a few years ago, but are no longer the way to gain exposure online for your business.
So what is the best way, to get good rankings, and generate traffic for your site and business? Guest Blogging.
Guest Blogging not only will give you quality backlinks back to your main site which is what Google wants, but you will be able to “piggy back” off the traffic from the site you are guest blogging on. If the site that you are guest blogging on has a large amount of traffic and readers there is good chance that they will visit your site and want to read more and learn more about you and your business if your content is good quality and good value.
With all the competition to get high rankings these days, it is almost an uphill battle, so by guest blogging you can almost circumvent the “rankings battle” and leverage the traffic from an already established site.
The best way to go about guest blogging is to contact people that you know that have relevant sites in your industry and ask them they would like you to write a guest post for their site. The post should be useful/helpful information that would be of value to the sites readers. Try not to make it to self promoting. How To articles are great. The key is to make it relevant for the site.
From there you can write a blurb at the bottom of the post with a short bio about yourself and your business and a link going back to your site.
Here is an example a good bio box:
John Doe is the owner of XYZ Company. A full service marketing and branding firm that specializes in helping small businesses advertise more effectively. To learn more about John and XYZ you can visit them here (insert url).
You can also let others guest blog on your site to give them incentive to let you write a guest post. A sort of “you scratch my back I’ll scratch yours” scenario.
You could even let each other guest post on a regular basis which not only will get you great exposure, but will help each other develop fresh and new content for your sites, get exposure for your site, and it’s a great way to leverage other sites traffic to get traffic to your site which will generate into leads for your business.Use Guest Blogging To Get More Traffic To Your Site