Content

First One On provides many website marketing strategies to clients to enable the webpage content to be easily found and indexed by Google. The aim is to get as much of the content cross referenced and noticed by the search engines and getting the audience to engage with product or service being offered.

Content Marketing

Content marketing is about creating meaningful page content that people will respond to and engage with the product or service being offered.

First One On delivers proven website marketing ideas to help clients achieve maximum potential for the products and services that are sold on their websites. We are committed to attaining new levels of creative integrated marketing performance by providing innovative content marketing solutions that work – delivering results that can be clearly measured on the bottom line.

content

Our dynamic, experienced and engaging team of professionals thrive on building strong client relationships, paying attention to the smallest detail, and keeping clients in the know along the way. We go out of our way to deliver the best value and ROI and have a flexible approach so we can adapt to changing priorities and tailor our integrated marketing solutions specifically to our clients’ requirements.

Enhancing the Content Marketing Strategy

As an integrated marketing agency First One On consistently delivers a range of marketing tools that enhance the SEO marketing strategy including; email newsletters, social media activities, blog’s and blogging, video and webinars to engage prospective clients and to provide online demonstrations of the firm’s experience and capabilities in digital marketing and communications.

Our Number 1 Content Marketing Tip

Create meaningful page content that people will respond to and Google will find irresistible to feature the page in the number 1 organic position. Visitors must respond to your website in a positive manner with a clearly defined call to action. Important analytics of a successful website include; length of stay, number of pages viewed, content delivery and the number of return visits.

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Content Articles that Engage the Audience

When you invest time writing content articles to gain audience participation and engagement there is an enormous benefit to the organisation. Careful consideration must be given to the article structure and content, follow these steps to write effective content articles that will engage the audience.

1. Choose a topic

Your goal is to write on a topic where you solve a problem i.e.
– 7 reasons to use articles to market your web site
– How to write an effective article
– How to market your articles to boost your web traffic

Sometimes it’s difficult to come up with a topic that you feel inspired to write about. An easy method is to write about a problem that you have come across while working. You will have an in-depth knowledge of finite details. Then after having solved this problem you should feel comfortable writing about it knowing that this article will then help others that may have struggled with the same problem.

2. Keyword research
The primary goal of article writing is to make your article as search engine friendly as possible. Within the article include searchable keywords that search engines will spider. Therefore researching appropriate keywords before weaving them into your article is crucial.

Use the keyword research tool to find which words or phrases are searched on most often. It will display up to 100 top results depending on the data available for that keyword.

Make a list of the top researched keywords and write them into your article being careful not to repeat them too often so that it won’t read smoothly. You want to your article to appeal to your readers also.

3. Create an outline for your article

Your article should include a headline, an introduction, the content body, a conclusion, a list of resources and a bio.

Headline – make this as catchy as possible because your reader will read this first then decide if he or she will continue reading the rest of the article. i.e. “Who has been looking at my website?”

Introduction – introduce the problem you will be discussing in your article or write a short story of your experience with the problem.

Body – discuss all the solutions to the problem you outlined in the introduction. Break up each point into separate paragraphs and keep them to about 5 lines. You may want to create a sub-heading for each point. This makes it easier to read as most people will scan your article when reading it online.

Conclusion – this should include a brief summary of your article and a call for the reader to take action.

Resources – this can be a synopsis of the article with some keywords.
Bio – this is the place where you can safely include a bio about yourself and your business plus provide a link to your web site or blog. This provides an opportunity for readers to visit your website and learn more about your product or services.

4. Article length

Begin writing out your article without worrying too much about the length. It’s more important to let all your ideas flow out of your mind first. If you think it’s getting too long split it up into two or more articles. It’s often easier to write a short article of 500 words than one of 1000 words.

Most article publishers prefer articles between 500 to 800 words and will not accept articles any longer than that.

5. Conclusion
If you consistently write an article every other week and submit it for publication to your blog network you will soon generate a steady stream of traffic to your website for years to come.