Name: Integrated Marketing
Brand: First One On

Are you renting or do you own your own website?

It might seem like a rhetorical question but it is surprising how many firms don’t actually have any ownership in their own websites. They simply rent the space!

Even if you supplied your own content, graphics, logos and photos you may only be paying a license fee for a framework in which to house your supplied material.

It is important to read and make sure that you fully understand what the website contract that you entered into actually means and when you had your website built by the website developer what do you own and have rights to? And what happens if you terminate the contract?

Perhaps you have been shown a bespoke or a unique design concept that includes content features that are only available from the website developer and not available anywhere else – sounds good but beware this might be a trap where you are unable to move the design or website framework away from the developer and use it somewhere else.

Further reading of the contract reveals that you are not actually buying the website service you are only licensing the service which means that you are actually paying a rental fee for a product that you will never own no matter how much you pay month over month and the design setup fee – well that’s gone!

Contracts are designed to protect the website developers rights as much or sometimes even more than your own rights.

If you try to cancel or move away from the developer and take your website with you the fine print says that as the licensee you have the right to cancel the contract within a specified period of time or with sufficient notice period being satisfied. But it does not mean that your website is yours to take away from the developer.

So why can’t you take your website content and host it somewhere else with another provider?

Quite simply because even though you have paid for the bespoke or unique website design you don’t have any rights to the website framework that holds your content. You have only been paying rent!

When you purchase a website from First One On you own it and can easily transfer it to another web hosting service provider.

Websites for Professional Services

At First One On we have been designing and building websites since the early days of the internet.

In 1994 we won the Entrepreneur of the Year Award in Ontario, Canada for developing a subscriber based website shopping portal before business had fully realised the power and potential of web based marketing.

Today we deliver on the experience and knowledge gained through 40 years of design and 20 years of website delivery to ensure that clients get what they pay for – a proven platform from which to sell their products and services.

First One On — Integrated Marketing

Tоdау, to most effectively communicate with customers and prospects, every business should be integrating traditional media – print, direct mail, website content – with complimentary solutions, such as social networks and mobile applications.

The strongest impact соmеѕ from blеndіng аll сhаnnеlѕ into a ѕіnglе, соmрrеhеnѕіvе and іntеrасtіvе marketing ѕtrаtеgу. Intеgrаtіng multiple mаrkеtіng сhаnnеlѕ аnd uѕіng thеm іntеllіgеntlу, over tіmе, creates a сumulаtіvе effect of brаnd awareness аnd lоуаltу. Peter Bowen, Managing Director

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Engage

The first key step in the integrated marketing life-cycle is the ability to engage with prospects by getting them to react to the marketing message.

Respond

The response mechanism is a critical step that delivers what the prospect has reacted to and provides the keys to further communication.

Follow-up

The vital link in the integrated marketing strategy is the follow-up process which is often overlooked and not accomplished to convert the prospect into a customer.

Integrated Marketing Strategies

One of the biggest frustrations faced by businesses today is the confusion they feel regarding where and how to focus their marketing efforts for the best return.

They don’t know where to turn or who has the relevant experience and expertise to be able to provide them with the all round help they need to achieve a positive result.

At First One On we provide clarity through experience and are passionate about the process of integrated and joined up marketing, combining traditional and digital marketing skills with great design that gets clients noticed . . . in an increasingly crowded market place.

Web and Mobile Ready

Having a well crafted website which is viewable across all mobile platforms is just as important as having the right content and saying the right things. Being able to engage visitors and direct them to making the right buying decisions is equally important.

Mobile Apps

Websites

Email Marketing

Email communications that deliver interaction and engagement with customers and which provide them with important links to website content are an essential marketing tool. Keeping in touch with prospects and customers on a regular basis is vital to keep and get business.

Email Marketing

Content

Successful marketing is impossible without great relevant and meaningful content which drives the audience to the product or service. The content must be consistent and fresh to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action.

Content Marketing

Social Media and Referral

Extensive leverage of social media channels provides a much needed referral mechanism for business opportunities while promoting activities and events. A good referral is gold.

Social Media

Print Communications

Proven to extend the online communications experience, printed documents and brochures make a big statement and a lasting impression for businesses. This often overlooked marketing tool provides opportunities to leave a lasting impression.

Digital Print

SEO and Search Marketing

Search plays a pivotal role in the integrated marketing mix. The ability to drive prospects and clients to a website for information and provide methods of engagement are essential. If you are not being found in a Google search then your competitors are getting YOUR potential business.

Search Marketing

Contact First One On to start your integrated marketing journey

0117 370 6381